According to everyone with a microphone, now's the best time to buy a home in decades. The recession has pushed home prices and mortgage interest rates so low that affordability has never been better. We'll even throw in a few free Bernanke Bucks to help you cover closing and commission costs, and rebate you the remaining dollars [...]
The New Open House
It has often been said that sales is a contact sport. If so, then every opportunity to work closely with consumers is a sales moment. Real estate sales professionals know that it's all about relationships. So it's important to never let a good sales moment go to waste. If you're serious about a sales career, [...]
A recent Businessweek article featuring Starbucks CEO Howard Schultz should be required reading for REALTORS. Its main point — that the Starbucks that told its employees "do anything you feel like" has finally met the cold reality of customer expectations. With sales dropping and stores closing, the Seattle-based giant has had to wake up and [...]
According to NAR and Radar Logic, home prices rose month-to-month from April to May in 10 cities in America, like Boston, Charlotte, Seattle and Denver. Words like "recovery" are used in the press release, because, at least from the Voice of REALTORS, the word "inflation" is off limits. Since the press release is just a [...]
Two seemingly different mediums collided in my brain last night. First, I was reading a front-page story about a home that was struck by lightning and burned down the night before. I didn't recognize the street name: Was it nearby or across town. My first inclination was to look for a map. Of course, there [...]
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